I am willing to make the sacrifices necessary to save the planet from global warming. So, I will be taking donations to travel here and buy a Tesla Roadster.

Forget the cheesy-suited, high-pressure stereotype of your everyday car dealership (“How can we can get you in one of these today?”). With its exposed wooden rafters, slick concrete floors and chatty central bar, Tesla Motors’ first store on Santa Monica Boulevard here is an art gallery/coffee house/Apple store hybrid for plug-in vehicles—and the salespeople want you to gawk as much as buy.

“Have a look around, have fun, and if you have any questions, ask,” a friendly employee told us within three steps of our first visit to the store, which opened here on Tuesday. Then she handed us a cup of java and a brochure.

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